ENHANCING VISUAL STORYTELLING: AN APPRAISAL OF DIGITAL TECHNOLOGY IN THE PRODUCTION DESIGN OF HALF OF A YELLOW SUN

The integration of digital technology in production design has developed over time into a formidable narrative tool with the ability to facilitate effective communication and interpretation in modern film and theatrical productions. Production design shapes perception and emotional response, making it a powerful medium for storytelling. However, most Nollywood productions underutilize digital technology in production design, often reducing it to decorative elements that serve primarily aesthetic purposes. This study examines how digital technology enhances visual storytelling through production design in Biyi Bandele’s 2013 film Half of a Yellow Sun. It emphasizes the potential of integrating digital technology with traditional design elements such as costume, set, props, lighting, and sound to strengthen narrative communication beyond dialogue. The study employs a qualitative methodology, relying primarily on data generated from content analysis of the production. It is anchored on André Bazin’s theory of Mise-en-scène, which frames production design as a critical communication tool. The findings demonstrate that effective integration of digital technology with traditional design elements enhances seamless visual storytelling and deepens narrative engagement without overreliance on dialogue. The study recommends encouraging Nollywood filmmakers to adopt digital technology in production design, not only to enrich aesthetics but also to consciously employ production design as a tool for communication and narrative advancement.