EXPLORING PATHS FOR INTEGRATING INNOVATION AND ENTREPRENEURSHIP CULTIVATION INTO MANAGEMENT COURSES UNDER THE NEW ENGINEERING BACKGROUND

This paper explores the paths for integrating innovation and entrepreneurship cultivation into management courses under the new engineering education framework. It highlights the need to adapt management curricula to meet the challenges and opportunities posed by rapid technological advancements and industrial changes. By analyzing the current status of management education, the paper identifies several key issues, including outdated curriculum content, lack of interactive and practical teaching methods, and inadequate evaluation systems for innovation and entrepreneurship abilities. To address these issues, the paper proposes several strategies: updating course content to incorporate new engineering elements, adopting diverse teaching methods such as interactive discussions, project-based learning, and differentiated instruction, establishing a comprehensive evaluation system that includes multidimensional criteria and continuous feedback, strengthening industry collaboration through internships, mentorships, and entrepreneurial competitions, and fostering a culture of innovation and entrepreneurship on campus. Despite the potential benefits, the paper also acknowledges the challenges faced in integrating these reforms, including teacher expertise, resource constraints, curriculum integration, resistance to change, and industry cooperation. The paper concludes by emphasizing the importance of addressing these challenges and suggests future directions for research and practice to ensure the successful implementation of innovation and entrepreneurship education in management courses.