Review Journal of Education and Social Science Research (RJESSR)
Family firm and Entrepreneurial Resilience: A study of selected supermarkets in Port Harcourt
E-ISSN: 2437-3594
P-ISSN: 2447-6546
DOI: https://iigdpublishers.com/article/746
The study investigates the relationship between family firm and entrepreneurial resilience among supermarkets in Port Harcourt, Rivers State. The study is anchored on the resource base view theory. The theory focuses its attention on internal capabilities of market adaptability, ownership and management etc. hence argues that firms thrive by leveraging these resources to create sustained performance. Utilizing a descriptive survey design, and simple random sampling technique, data were collected from 127 supermarket owners/managers using a structured questionnaire. Pearson’s correlation analysis revealed strong positive relationships between entrepreneurial orientation (r = 0.752, p = 0.001), market adaptability (r = 0.739, p = 0.004), family ownership and management (r = 0.727, p = 0.007), and entrepreneurial resilience. These findings underscore the critical role of innovation, flexibility, and familial cohesion in enabling supermarkets to withstand economic volatility in an oil-dependent urban market. The study recommends fostering entrepreneurial strategies, enhancing adaptive capabilities, and leveraging family-based social capital to bolster resilience. This research fills a contextual gap, offering actionable insights for family-run supermarkets navigating Port Harcourt’s unique socio-economic challenges.
Odoh Prince & Ofili Frederick Iwendi
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