RESEARCH ON THE RELATIONSHIP BETWEEN INTERESTING DESIGN ELEMENT CODES AND PSYCHOLOGICAL ASPECTS OF CHILDREN'S FOOD PACKAGING

In the food industry, children are a potential consumer group, and their packaging is no longer simply a reflection of visual image. Interesting design elements are one of the important factors to attract children's attention. They are coded through various visual elements such as color, shape, and pattern. Closely related to children's psychological relationship. This study aims to understand the concept of children's food, children's psychology and the concept of fun, the concept and psychological relationship between children's food packaging design element codes, and to propose effective designs by understanding the visual elements, expression methods and characteristics of excellent domestic and foreign children's packaging designs. The scope of the research is 3 types of children's food with high sales in 5 countries. The research method is to analyze excellent children's food packaging design cases and identify design features. A survey of 100 subjects is conducted, using a comparative analysis method. Research results show that interesting food packaging design element codes can satisfy the psychology of child consumers. According to research and analysis on children's food packaging design, bright colors, interesting images, and unique shapes are more attractive to children's psychology.