Factors Affecting to the Decision Making to Purchase of Fertilizers Consumers in Thailand

The objectives of this research were: (1) to study the opinion about marketing mix of fertilizers consumers in Thailand. (2) To study the opinion of decision making to purchase of fertilizers consumers in Thailand. (3) To study marketing mix affecting to decision making to purchase of fertilizers consumers in Thailand. This research was quantitative research. The population is Thai consumers who purchase fertilizers are unknown. The sample group consisted of 400 people. Using a convenient random sampling. The tool used to collect data is a questionnaire. The statistics used in the analysis were frequency, percentage mean and standard deviation. And the statistical multiple linear regression analysis used in the testing. Major Findings: (1) Respondents' opinions about the overall marketing mix were at a high level. (2) Respondents' opinions regarding the overall decision to purchase fertilizer in Thailand were at a high level. (3) Marketing mix factors affect the decision to purchase fertilizer in Thailand.