INTERNATIONAL JOURNAL OF HUMANITIES AND SOCIAL SCIENCES (IJHSS)
An Analysis of the Problems in Managing the "Guichuideng" IP and Thoughts on Optimization Strategies: A Case Study of the Transition from Online Literature to Film and Television Formats
E-ISSN: 3435-6457
P-ISSN: 8654-3552
DOI: https://iigdpublishers.com/article/545
"Guichuideng" (《鬼吹灯》) is a series of cyber fantasy novels written by Chinese author Tianxia Bachang (formerly known as Zhang Muye), first serialized in 2006 on the Tianya Forum and Qidian.com. This highly promising IP, which has garnered widespread support from capital, markets, and audiences alike, sharply reveals weaknesses in current copyright economics and IP operations. Despite its market potential, the path to managing such a prominent IP exposes significant gaps in handling copyrights, operational consistency, and long-term brand strategy. These challenges demonstrate that while the IP industry is growing, it still faces difficulties in creating sustainable value and maximizing the economic and cultural impact of such valuable intellectual properties.
Guoxiu Fan
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