INTERNATIONAL JOURNAL OF ACCOUNTING AND BUSINESS MANAGEMENT (IJABM)
Government Employees' Mutual Fund Moves: Understanding Decision Drivers with the Theory of Planned Behavior
E-ISSN: 4556-2236
P-ISSN: 5433-437X
DOI: https://iigdpublishers.com/article/408
Using the Theory of Planned Behavior model (TPB), this study examined the variables affecting government employees' intention of mutual funds investment. Convenience sampling was used to gather data from the Shahdol division of Madhya Pradesh State of India for the study, incorporating secondary data. Responses have been collected through structured, closed ended questionnaires using a 5-point Likert scale. Out of 164 responses gathered, only 143 data were found suitable for further study. The researchers applied descriptive and regression tests using SPSS AMOS version 23 to do the analysis. They found that the intention of government employees to invest in a mutual fund is affected only by their disposition. Subjective norms and Perceived Behavioral Control (PBC) do not significantly affect their investment intention. It is necessary to increase their awareness of and familiarity with mutual funds to encourage investment.
Krishna Kumar Dubey & Shailendra Singh Bhadouria
Adam, A. A., & Shauki, E. R. (2014). Socially responsible investment in Malaysia: behavioral
framework in evaluating investors’ decision making process. Journal of Cleaner Production,
80, 224–240. https://doi.org/10.1016/j.jclepro.2014.05.075
Ajzen, I., & Fishbein, M. (1969). The prediction of behavioral intentions in a choice situation. Journal of Experimental Social Psychology, 5(4), 400–416. https://doi.org/10.1016/0022-
1031(69)90033-X
Ajzen, I. (1971). Attitudinal vs. normative messages: An investigation of the differential effects of
persuasive communications on behavior. Sociometry, 34(2), 263–280. https://doi.org/10.2307/2786416
Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to theory
and research. Reading, MA: Addison-Wesley.
Ajzen, I., & Fishbein, M. (1980). Understanding Attitudes and Predicting Social Behavior. Prentice-Hall, Englewood Cliffs.
