COMPETITIVE AGILITY AND SUSTAINABLE COMPETITIVE ADVANTAGE OF COMMERCIAL BANKS IN NIGERIA

Competitive agility and sustainable competitive advantage of commercial banks in Nigeria was examined in this study. Quantitative and correlational design was used. The population for the study consisted of sixteen (16) commercial banks with national spread including Akwa Ibom and Rivers States of the south-south region of Nigeria from which 262 respondents were obtained and a sample of 223 deduced using Taro Yamene‟s formula. The findings showed that both core capabilities and proactivity have significant influences on product differentiation as proxies of competitive agility and sustainable competitive advantage respectively. The theoretic implications informed that the concerned banks should always learn and adapt new ways of doing things to cope with the spate of competition in the industry. It was concluded that competitive agility positively and significantly influenced sustainable competitive advantage of commercial banks in the south-south region of Nigeria. It was recommended that the management of the commercial banks should be intentional in building the core capabilities of their workforce and ensure they are proactive in the discharge their assigned responsibilities so as to enable the banks remain sustainably
competitive vis-à-vis their competitors in the industry and brace up with general competitions in the operating business environment.